FOR THE HELL OF IT Vol 7 No 1

FOR THE HELL OF IT VOL. 7 NO. 1 by Johnny Heller ON THE YEAR 2014 Many important things happened during the year. Sadly, I can’t remember a single thing without going to the internet and looking stuff up. A whole year and I’m not certain what happened without Google. Is that just me or are we all so used to learning about the world around us in social media sound bites that we’ve lost the facility of recall? I dunno. I do know that I can – and will – look up a few “news highlights of 2014” and then I will go “Oh Yeah! I remember that!” And …

FOR THE HELL OF IT VOl. 6 No.6

FOR THE HELL OF IT VOL 6 NO 6 By Johnny Heller ON VACATIONS: For many years a large part of the American Dream was a job   — or at least the opportunity to land a job. And why was this “right to work” so important? Was it so one could feel imbued with a sense of belonging in an increasingly dehumanizing society? Was it so one could feed, shelter and clothe kith and kin? meh. Mostly the right to work — the desire and drive to earn a salary – can be summed up in one word – VACATION. Everyone deserves a vacation. But you can’t have a vacation …

FOR THE HELL OF IT VOL.6 No. 4

FOR THE HELL OF IT VOL 6. NO . 4 BY JOHNNY HELLER ON BRANDING There has been quite a bit of discussion in the voiceover industry on “branding”. Let’s have a look at this phenomenon and see if we need to have a look at this phenomenon – which we’re going to do either way so let’s get on with it. One of the serious questions asked of Mr. Answerman in my last blog was about this subject. Here is that question: Anonymous: Just as in film and acting I was dismayed about hearing “branding” mentioned at APAC – what’s your strength? What’s your brand as a narrator? I …

FOR THE HELL OF IT Vol.6 No.3 After APAC

FOR THE HELL OF IT VOL. 6 NO. 3 By Johnny Heller 6/9/14 AFTER APAC – NOW WHAT? You came to New York City. You saw the Statue of Liberty, the Empire State Building and paid $15 for eggs and toast. You watched people jostle each other for the privilege of standing in the front of the queue waiting to cross a street. You noted that one Irish bar looks exactly like every other Irish bar right down to the staff. You went to exotic shopping stores and bought things you don’t need that were on sale so they only cost $80 more than they would’ve cost had you bought …